The traditional media landscape is loud, polarizing, and reactive — built for speed, not substance. It prioritizes clicks over clarity and profits over service.
Welcome to the new era of Sacramento journalism. We tell the stories that define what it means to call this place home. No opinions. No noise. Just public service journalism that informs and connects, powered by the region’s most trusted source of news and information, PBS KVIE.
Rooted in Sacramento
Our future is tied directly to this region’s future. We are building a new model for journalism to inspire a return to local news that readers can trust.
Launches on 9/16
Abridged launches on Sept. 16, 2025 — in honor of Sacramento’s 916 area code. Elevating the stories, people and issues that define life in the Sacramento region.
We spent months listening to this community to discover what was missing from the local media landscape, and the message was clear:
You want news and information that is free, nonpartisan and cuts through the noise.
We’ll deliver on that with daily morning newsletters and a website. Other newsletters will focus on the region’s vibrant food, drink and arts scenes. You’ll also find us on Instagram, YouTube and Facebook, as well as other social platforms as we grow.